Almost every single one of us has to think about what comes next. In personal lives, there are events, such as upcoming weddings, birthday parties or gala’s that you have to think in advance, in order to give a good impression.
In business, thinking about future, is even more important. No matter if it is a massive product launch scheduled for late spring, marketing campaign, or a new issue of magazine. Technically all of this happens in the future, and you are the one deciding its fate.
Therefore, thinking about trends is important. Knowing trends in visual communication is even more important, as it is something, that daily influences our surroundings, from outdoor neon signs, through visuals in print and digital. Here are key visual trends, that would dominate visual landscape, according to Minty research.
3D mixed in videos
While we still don’t have nice Ray Ban’s with implemented augmented reality processor, creatives are already playing with the idea. I bet we will see more stuff like this.
Colour Contrast Illustrations
2018 is the year, where everything needs to stand out. Therefore, the colours and contrast are crucial component of your contents. Illustrations from Kate Mockford are great example of Colour Contrast.
Not-so-flat design
Flat design has been with us for few years. Last year, we started to see evolution towards deeper effects on canvas. Welcome to not-so-flat flat design.
Striking Playfulness
Ultra HD resolutions widely spread in every palm or living room brought the opportunity for artists to express themselves without the limits. Fine textures, vivid geometries and mind-buzzing graphics.
Living Fonts
From painstakingly illustrated, to WordArt-ish typography – we will be seeing all of this. And, what is more important, liking it a lot also.
The Flat Deconstruction
After long reign of flat illustrations, our eyes got sort of, you know, bored with this beautiful style. Therefore other, more playful and abstract approaches to visualising various themes are coming to the spotlight.
Fun
The return to classic caricature, with an editorial twist. Its 2018, the recession is long behind us and times have changed. We want to have some fun.
