The charm of GIF illustration is that it tells a story and gives an illustrator absolute freedom. GIF speaks with dynamic language that catches curious eye of viewer. It can be really playful, full of colors, shapes and various motions or a simple slow and moody movement with few differences expressing the feeling behind the picture.

 
GIF is a form of video with no sound and of short duration. That is why every small gesture is important and creates the whole feeling. You can see a GIF illustration as a short movie with a plot. We have questioned Guevork Lazarian, our french illustrator, whose illustrations are a mix of simplicity, colours and details bringing his artworks to life. 

 

 

Picture Desk: What is a difference for you when creating illustration and GIF for client? Is there a different approach? 

Guev: The initial approach is the same. You first make sure you understand of the needs, then put elements and colours in place. The main difference lies in the animation. It must be in the centre of the image, so that it draws attention while remaining in harmony as the whole.

 

 

Picture Desk: How do you start creating GIF? What is your source of inspirations?

Guev:  I started making GIFs out of curiosity for some modernity. Today’s world is composed of tablets and smartphones, which are perfect vectors to convey dynamic/interactive contents. I find GIFs to be an ideal compromise as they draw attention, spark curiosity and give yet another way for illustrators to bring life to their work. I have various sources of inspiration. I really like Makoto Shinkai’s GIFs for instance. I tend to save the animated images I come across.

 

 

Picture Desk: What was the most interesting project that you have been working on?

Guev:  Every project I have worked one was interesting in its own way: I enjoy variety. It is essential to satisfy the client just as much as oneself in the creation process.

 

 

Picture Desk: Can you describe me your ordinary day? How does it look like?

Guev:  I work all day. I work on personal project whenever I don’t work on a contract. I am currently building a book that focuses on storyboards. I enjoy every step of the creation process, as long as I can learn from the experience and am able to express things.

 

 

Picture Desk: Any future plans? For what can we look forward?

Guev:  It would be great to have my own studio to work alongside fellow illustrators.